Повышаем эффективность холодных звонков

Цель: сформировать уверенные навыки холодных звонков и повысить мотивацию к совершению холодных звонков.

  • Выявление, изучение и осознание преимуществ компании: почему должны взять у нас
  • Выход на ЛПР: кто является ЛПР, типичные сопротивления и их преодоление (упражнения, «ролевые игры»)
  • Разговор с ЛПР. Чего хотят ЛПР (обсуждение)
  • Самопрезентация: как начать разговор, как кратко сформулировать выгоду от работы с нами, как заинтересовать и вывести на разговор (тренировка в парах).
  • Управление разговором: сценарий разговора, как быть ведущим в разговоре (изучение приемов управления разговором, составление сценария разговора).
  • Завершение разговора и вывод на следующую стадию.
  • Отработка трудных ситуаций по вопросам участников («деловые игры»).
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