Создание картотеки аргументов и выработка навыка по работе с ней

Цель: создать картотеку аргументов компании, выписать конкурентные преимущества компании.

  • Влияние свойств и выгод на результат.
  • Техника СВ.
  • Картотека аргументов.
  • Практическая работа: «Создание картотеки аргументов компании»
  • Основные правила аргументации.
  • Отработка навыков («деловая игра»).
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