Создание картотеки аргументов и выработка навыка по работе с ней
Цель: создать картотеку аргументов компании, выписать конкурентные преимущества компании.
- Влияние свойств и выгод на результат.
- Техника СВ.
- Картотека аргументов.
- Практическая работа: «Создание картотеки аргументов компании»
- Основные правила аргументации.
- Отработка навыков («деловая игра»).
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